Mirae Yoon founded Dewybie with one clear vision: to bring Seoul’s best-kept skincare secrets to beauty lovers everywhere—without the overwhelming routines. Growing up surrounded by the innovation and tradition of Korean skincare, Mirae knew that achieving radiant, healthy skin shouldn’t require a complicated 12-step process. Instead, she wanted to create products that deliver that “just drank a gallon of water and got 9 hours of sleep” glow—effortlessly.

At Dewybie, we believe skincare should be simple, effective, and accessible. No unnecessary fillers, no gimmicks—just clean, hydrating formulas designed to nourish and protect your skin. Under Mirae’s leadership, we’re on a mission to democratize K-beauty, making its most powerful innovations available to everyone, no matter where they are.

Mirae is passionate about redefining skincare with honesty and transparency. She champions formulations that actually work, using only high-quality ingredients backed by science and tradition. She believes everyone deserves to feel confident in their skin—because when you glow, you radiate that main-character energy.

With Dewybie, Mirae isn’t just creating skincare—she’s building a beauty movement. One that embraces simplicity, celebrates hydration, and makes achieving dewy, baby-soft skin easier than ever. No gatekeeping, no fluff—just results.